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Makeup

Makeup professionals need makeup that lasts as well as photo-reflective and stays in place even through the wear and tear of performance. The makeup must also work with the skin tone to create a an natural, polished appearance and require touch-ups throughout day less often than an average person. Makeup that is of low quality is typically less pigmented, more difficult to blend and includes thickeners and fillers instead ingredients that are beneficial for the skin. M*A*C Pro makeup is highly pigmented, easy to blend, and designed specifically for skin.

Nail Care

Pure Spa Direct offers nail polishes and treatments that conform to the highest professional standards. Pure Spa Direct also provides accessories, tools and tools that are up to the highest standards of professional products online shopping excellence. Make sure you're stocked with the highest high-end and trendy products to elevate your client services and experience.

While the market for professional nail care has seen a slight improvement in 2021, it is still below 2019 levels. The industry has also been hesitant to introduce new products due to the fierce competition from home-based brands that have launched DIY products such as the KISS Nail Dipping Powder Kit.

Kiara Sky recently unveiled a Heel-ing Callus Remover Kit that claims to soften even the most stubborn calluses in only a few minutes.